IAIN BAXTER&: &WICHTIME

In its first presentation in Canada, IAIN BAXTER&: &WICHTIME explores the commercial relationships between art and food through bread. While an artist-in-residence in Rennes, France in 2008, he collaborated with a local bakery to create custom shaped bread for the purpose of performance. Whether by surfing on an oversized baguette or golfing with a bread-covered golf club, the artist proposes new functions for what is one of the most popular food items in the world.
By transcending the connotations that are associated with bread – albeit economic, ethnographic, cultural or religious connotations – BAXTER& singles out the sociability of bread and pokes fun at its universality. For example, bread references sharing a meal, eating and the satisfaction of food and the body’s dependence on food for nourishment. But for a single moment in each photograph, bread also references play, and the silliness of playing with your food.